Nike Raising Prices again?

 I have two ideas about the rising cost of shoes. Many people now a days resell  shoes and I think Nike is trying to maximise there profit by increasing their price to about what the resell value is. Another is that everyone has been starting to check out different brands in the shoe game, this is a direct result of Nike's price increase. In the end I think its gonna be a good thing because this allows new companies to target the market and make the game more competitive this will always result in better scenarios for consumers.